Vietnamese Agricultural Products: The Journey to Conquer the Global Market

Vietnamese agricultural products set an export record of $62.5 billion in 2024, reaching nearly 200 countries. Explore the success and challenges ahead.

Vietnamese Agricultural Products: A Resounding Success Story in 2024

In 2024, Vietnam's agriculture sector made a strong mark on the international stage, with agricultural, forestry, and fishery exports surpassing $62.5 billion, the highest ever recorded. This achievement is the result of relentless efforts, continuous innovation, and strong global integration. Vietnamese agricultural products are now present in nearly 200 countries and territories, affirming the quality and reputation of the "Made in Vietnam" brand.

From the U.S. to Australia: Expanding the Export Map

The presence of Vietnamese agricultural products in major global markets is proof of their increasing competitiveness:

• United States – The no. 1 market: Accounting for nearly 22% of total export revenue, with 9 types of fresh fruits approved for import, paving the way for many other agricultural products.
• China – A strategic partner: Export turnover reached $13.5 billion, with 17 agricultural products officially exported, setting the stage for deeper cooperation.
• Halal, South Korea, Australia – Expanding potential: These markets are becoming attractive destinations for Vietnamese agricultural products, especially Halal-certified products that meet the needs of the Muslim community.

Record-Breaking Milestone: Affirming Vietnam’s Agricultural Position

Vietnamese agricultural products achieve spectacular growth in 2024. Image: VTV.

2024 has been an unforgettable year for Vietnam's agricultural sector, marked by impressive records:

• Record trade surplus: $18.6 billion, a staggering 50% growth compared to 2023.
• Vietnamese coffee leads the world: For the first time, Vietnamese coffee reached the highest global price, bringing high profits for farmers and reaffirming Vietnam’s position in the global coffee industry. The sharing of Ms. Y Ya Vowng in Kon Tum is a clear testament to this joy.
• Breakthroughs in key products: Durian, cocoa, rice, and pepper all hit record-high prices, making significant contributions to the success of Vietnam’s agriculture.
• Strong recovery in seafood and wooden furniture exports: After a challenging period, these two industries have regained growth momentum, playing a crucial role in export revenue

Challenges and opportunities in the era of globalization

Vietnam’s agriculture sector faces both opportunities and challenges:

• Market fluctuations: Wars, climate change, and pandemics impact agricultural production and exports. However, these challenges drive digital transformation and adaptive strategies to navigate uncertainties.
• Enhancing quality and food safety: Meeting strict international standards is a critical survival factor. Vietnam received over 1,000 notifications regarding adjustments in food safety inspection frequency, emphasizing the importance of quality control.
• Sustainable development: Balancing economic growth, environmental protection, and social well-being remains a top priority.

Sustainable development strategies: elevating Vietnamese agricultural products

To expand further in global markets, Vietnam’s agriculture sector must focus on:

• Innovation and technology adoption: Automation, biotechnology, and post-harvest preservation enhance productivity, quality, and value.
• Building a national brand for Vietnamese agricultural products: Promoting Vietnamese products' quality and unique stories to global consumers.
• International cooperation and deep integration: Expanding markets, attracting investment, and participating in global value chains.

With determination and collective efforts, Vietnamese agricultural products will continue to strengthen their global position, bringing Vietnam’s brand to the world.